‘American Style Nails’ Poster, picture, metal print, paint by Jukka Heinovirta | Displate

Something the Wall Will Keep
A moment passes
the image stays
light settles
meaning shifts
This belongs on a wall that listens

‘Sunset By The Thames’ Poster, picture, metal print, paint by Jukka Heinovirta | Displate

Something the Wall Will Remember

People pass
meanings collide
the moment doesn’t explain itself
That’s why it lasts
This image lives best on a wall that listens

“Samen Sterker: Verhalen die Verbinden vanuit Tienen” ||“Stronger Together: Stories that Connect from Tienen”

💬 Een woord van Theo-Herbots

Welkom op mijn blog, waar verhalen tot leven komen en mensen elkaar vinden. Als gepassioneerde blogger en bruggenbouwer geloof ik in de kracht van samenwerking, inspiratie en authenticiteit. Daarom geef ik graag ruimte aan talentvolle mensen zoals Filip Callens, wiens werk niet alleen visueel verbluffend is, maar ook een diepere laag van betekenis en emotie…

“Samen Sterker: Verhalen die Verbinden vanuit Tienen” ||“Stronger Together: Stories that Connect from Tienen”

A few sizes in these shorts available. Will be fully restocked in about a week. Ask around they will tell you, we didn’t sacrifice comfort for looks. Look and comfort…both on par! #sohbree #blogger #igdaily #lifestylephotographer #visualstories #caribbean #instamood #instakicks #islandtings #islandlife #stthomas #USVI #airmax97 #airmax #caribbeanphotographer #islandgirl #travelphotographer #caribbeanblogger #sneakerhead #sneakerchicks #caribbeaninfluencer #walkgood #sneakerjunkie #fashionblogging #sneakeraddict #sneakercollector
https://www.instagram.com/p/COBe1IzrOjc/?igshid=q07xpwsogxmh

The tree camouflage abstract :) …I got a couple more like this.

#illustrationhouse
#visualstories
#designermonday
#reflexphotography
#artfairnyc
#freelancerindo
#graphicshape
#kunstadtsports
#designerglasses
#designerbags
#ArtofChi
#visualsboise
#kunstbuch
#illustrationtattoo
#abstractexpressionist
#artoninstagram
#illustrationofinstagram
#grafika
#graphicsdesigners
#photosofengland
(hier: Bayern, Germany)
https://www.instagram.com/p/CGWFM_3pkOF/?igshid=iftnqy5zt5lp

Here is abstract with a dude who is wrapped in a tree :)

#illustrationhouse
#visualstories
#designermonday
#reflexphotography
#artfairnyc
#freelancerindo
#graphicshape
#kunstadtsports
#designerglasses
#designerbags
#ArtofChi
#visualsboise
#kunstbuch
#illustrationtattoo
#abstractexpressionist
#artoninstagram
#illustrationofinstagram
#grafika
#graphicsdesigners

(hier: Bayern, Germany)
https://www.instagram.com/p/CGWFA0fpDqW/?igshid=td07lillsez9

Visual storytelling is an essential part of any business wanting to reinforce its brand. But when some businesses are asked to tell their story, they have nothing to fall back on. Instead, they point the potential customer to a list of their products or services.

However, consumers want some degree of emotional connection with a brand before they decide to purchase – irrespective of how valuable the product may or may not be.

Starting with why the product or business exists then gives clues as to how the product may be sold.

Articulating the why can be difficult, but visual storytelling is a good place to start. Here are five reasons a story should be told visually.

1. Boosts Brand Awareness

If done correctly, telling the story of a brand or business is something that only needs to be done once. However, this does not mean that the story should be confined to the business’s about page.

Instead, it is a good idea to use visual storytelling to distribute the story across all social channels, related industry sites, and the wider internet. Businesses can use images, videos or data infographics depending on the industry and how they want to position themselves in that industry. At the very least, a visual story needs a hook to get readers interested and ultimately, talking about the brand.

2. Makes A Business Memorable

Once a customer is interested, it is important to maintain that interest. Visual storytelling should ideally lead a potential client through a piece of content (the story), building trust as they develop a rapport with the brand message.

Consumers tend to remember visual content over written content – but only if the story is told well. With that said, do not forget to define your target audience beforehand. This ensures your message speaks to the right people and doesn’t become very much unmemorable.

3. Creates An Emotional Connection

Humans are emotional creatures at heart. Humans also tell stories to strengthen families, cultures, and beliefs. Why is this? Because people connect with the emotions in storytelling. Therefore, a business must focus on building a relatable emotional connection with prospects to potentially turn them into customers.

Visual storytelling should touch on the emotions of utilising a particular product or service – at least at first. The benefits and features of the product or service can always be mentioned at a later point once the customer has made that emotional connection.

4. Influences Buying Decisions

Research by The Nielsen Company suggests that up to 90% of buying decisions are made subconsciously. In other words, buying decisions are mostly attributable to the emotions that consumers attach to buying products or services. Logic and rationality often disappear entirely!

But how can businesses drive purchase decisions in visual storytelling? There are a few ways.

The use of certain colours influence consumer mood and feelings and increases brand recognition. Price is another emotional driver of purchasing, but may be less important in brand storytelling initially. Messaging is also crucial. Nike’s “Just Do It” slogan says nothing about the quality of their products or indeed what they actually offer. However, it is a short and powerful message that builds confidence and enthusiasm around their brand.

5. Creates Engagement That Is Authentic

Every business wants to create authentic engagement with their brand, but not all know how to create it.

Authenticity in visual storytelling means striking a balance between providing value and selling. Social media is a great place to start, because 75% of consumers rely on authentic word-of-mouth advertising to make a buying decision. Of course, people will only start talking if your message is authentic, not overly promotional, and speaks directly to your target audience.

One fast-track method that brands can use is to partner with a social media influencer, since they have already established trust and credibility with their audience. Because of this, sales offers are seen as recommendations, akin to advice from an old friend and not from a faceless organisation.

Conclusion

Visual storytelling is a powerful marketing method that every business should incorporate to build brand awareness and make emotional connections with potential clients.

If done correctly, visual storytelling identifies the emotions a particular brand elicits and then uses those emotions to drive buying decisions. It also drives authenticity through word of mouth marketing, which is a valuable asset to the long term viability of any business.

Are you ready to start your VISUAL STORYTELLING journey?

Check out how we can help your Visual Storytelling process!

Wonderful photos from @airfuzz With an extension of 160 hectares, Parque La Llovizna is made up of a portion of islands and lower jumps of the Caroní river, approximately five kilometers before the confluence with the Orinoco River.
From the top of the viewpoint and close to the waterfall, one can feel the mist that is produced by the fall of the water.
Part of the park is home to a reticle of 30 islands connected to each other by numerous footpaths and dense natural paths.
The impressive Salto La Llovizna, a waterfall of twenty meters is the culminating point of the park.
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Remember to stay in your home and only get out only if you REALLY have to.
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#mequedoencasa
#staythefuckhome
#euficoemcasa
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.
#visualstories
#vivavenezuela
#picoftheday
#photography
#venezuela
#canonportugal
#canoneosr
#topcanonpt
#shooters_pt
#focus_pt
#liveforthestory
#puertordaz
#puertoordaz
#talentoportugues
#cbviews
#eosr
#olhoportugues
#bolivar
#llovizna
#dscvr
#guayana
#earth
#fugadoviajante
#vzla
https://www.instagram.com/p/CBWQVIZnKVI/?igshid=1eu1f5tvg020v

Venezuela nos regala este espectacular atardecer, en una hermosa foto de @airfuzz
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.
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Paseo Orinoco offers one of the best sites to watch a glamorous sunset!
From here you can see the first bridge that was built on the Orinoco River, called Puente de Angostura.
The Orinoco river is the third biggest river in South America.
Despite everything that is happening not only here but also in the whole country, people still come to Passeo Orinoco to see the end of another day in a spectacular way.
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@kfconcept
@canonusa
@canonportugal
@natgeo
@wow_destinations
@boredpanda
@nomadict
@earthfocus
@stayandwander
.
#visualstories
#vivavenezuela
#picoftheday
#photography
#venezuela
#canonportugal
#canoneosr
#topcanonpt
#shooters_pt
#orinoco
#ciudadbolivar
#longexposure
#talentoportugues
#cbviews
#eosr
#liveforthestory
#olhoportugues
#bolivar
#ciudadbolivar
#dscvr
#guayana
#angosturamia
#fugadoviajante
#vzla
https://www.instagram.com/p/B93u4q6naZ6/?igshid=g14os2l5qa8j

Happy #entrepreneursday, to all solo biz folks!
👏
💪
💰
#illustration #illo #think #visualstories #smallbiz #entrepreneurship #strategy #business #practice #mind #biz #tips #success #scribe #ipad #learntoprocreate #graphicrecording #startup #inspiration #hustle #goals #businessowner #lifestyle #life #mindset #graphicnotaking #visualthinking #visualstorytelling #sketchnoting (at New York, New York)
https://www.instagram.com/p/B5EQhqjHnGs/?igshid=ejuvf3j2ttqr

Checking things off my bucket-list one window arch at a time💯 (Jon for scale) (at Moab, Utah)
https://www.instagram.com/p/B4K_w5whder/?igshid=cbwbuawclf49

This week: NY Fashion Week
There are so many ingredients that make a good fashion show. Photography is just a part of the equation.
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#storiesbehindthephotos #visualstories #photostorytelling #ronlouisfoster #ronlouisphotos #thursdayswithyou #nyfw #nyfw2019 #newyorkfashionweek #newyorkfashionweek2019 (at New York, New York)
https://www.instagram.com/p/B2RbrYTgbW1/?igshid=1c5s2zce65iit

Lo Moon - Thorns (Official Video)

Soviet visuals from Georgia, built in 1966

Toilet Brain 

and the mental strain of wanting to enjoy the rain 

do something that goes against the grain

The sprain of all intellectual facilities due to pain,

made me vain in the pursuit of the reign

on the verge on going insane, I wait for an imaginary train.

Happy Raksha-Bandhan everyone.

Our hearts’re out to the families who’ve lost their brothers and sisters in the Kerela flood and for those as well who fight for their nation and dent their own precious lives. Your eternal optimism and standalone bravery is immortal in our hearts.

The Handoff

Philip Lorca diCorcia - Eleven - (Damiani Publishers) #philiplorcadicorcia #philipdicorcia

Traveling around my city a little. I’ve started working on Visual Stories and I’m super excited about it.

I love you life.

#earthing #travelstoriesphilippines #cloud #sea #travelph #visualstories (at Panglao, Bohol)