SKU Planning and Optimisation: Why Cost-to-Serve Wins FMCG
SKU Planning and Optimisation: Why Cost-to-Serve Wins FMCG
FMCG brands are selling more but earning less. Volumes are rising, distribution is expanding, and SKU counts are growing, yet margins continue to shrink. The problem is not demand. It is how performance is measured across SKUs, distributors, and channels.
Cost per unit may look efficient on dashboards, but it hides profitability leaks. Slow-moving SKUs, fragmented orders, and promotion-led volumes quietly erode margins while appearing healthy on paper. Treating every SKU equally increases complexity and locks up working capital.
The shift from volume to cost-to-serve thinking changes the game. Brands need visibility into which SKUs truly create value, how distribution impacts profitability, and where service models inflate costs. Real intelligence must guide SKU planning, pricing, and execution decisions.
Sekel Tech connects field execution, distributor intelligence, EPOS data, and financial performance into one orchestration layer. From demand forecasting to profit-weighted targets and SKU rationalisation, every decision becomes insight-led and margin-focused.
Start transforming your SKU planning with Sekel Tech and make every SKU, distributor, and territory decision count.
