From Analog Airwaves to Digital Antibodies
By Carrie Cantrell
Posted on January 26, 2026
I never intended to become a digital communications specialist. In fact, I actively resisted it. My journey began in analog spaces, in the warm glow of radio broadcast studios where connection happened live, unedited, and irrevocably human. I started volunteering at a community radio station in the Pacific Northwest around 2015, after spending nearly a decade working as a chef. The transition felt natural at the time because both fields centered on the same fundamental principle: meeting people where they are and creating experiences that matter.
What drew me to radio was its immediacy and authenticity. I contributed reporting to feminist-focused programs covering news and social issues, and eventually produced a late-night music variety show that aired every other Thursday at midnight. The best part was that everything happened live and in person. Connections formed in the studio translated directly onto the airwaves and into our listening community. There was no algorithm deciding who heard what, no engagement metrics to chase, no viral coefficient to optimize. Just people, sound waves, and shared experience.
I am passionate about two things in this field: factual content creation for educational and infotainment spaces, and studying how humans communicate and connect. Reality, I’ve found, is far more interesting than media spin or marketing tricks. I love factual content not just because it’s more real, but because reality offers narratives and complexities that no staged stunt can match. This passion extends to accessible content formatting and disability services work I’ve done, believing that factual and compassionate representation through media is an obligation to everyone, especially those vulnerable to exploitation through misinformation or inaccessible design.
The Virus We Carry
One of our course texts compared virality to a biohacking agent like influenza, reproducing through a parasitic relationship with its living host. The comparison struck me deeply. The viral agent isn’t considered alive until it encounters living tissue, its host body. Once inside, we either develop antibodies to cope with constant exposure or receive them through intervention, but either way, the virus becomes a permanent part of us, evolving alongside and inside of us for the duration of our lifetimes.
I started thinking about digital communication and viral marketing through this lens. What antibodies have we developed against constant information barrage? What vaccines exist against manipulation? Understanding how viral content spreads helps me create work that builds resistance rather than susceptibility, that offers immunity rather than infection. When there is no point to content, you are the point. You become the product being harvested, packaged, and sold.
I noticed this acutely when examining viral quiz platforms. Every quiz, no matter how innocuous or ironic, gathered valuable demographic information. Which foods do you prefer? Which decade’s aesthetics appeal to you? Which countries have you visited? Each answer feeds marketing databases and government surveillance apparatuses alike. The old-new saying holds: if the product is free, you are the product. Even quizzes asking about journal prompts or deepest fears extract data while offering the illusion of self-discovery.
The Hundred-Dollar Sandwich
Another reading discussed how a restaurateur sold a regional sandwich for one hundred dollars in 2004 by leveraging luxury concepts, nostalgia, name recognition, and price elitism. He created buzz by attaching an outrageous price to a humble menu item, then delivering decadence exotic enough to justify the cost and generate word-of-mouth marketing. It worked because people wanted the intangible storytelling experience of being there, of having bragging rights.
I recognized this strategy immediately from my own experience as a private chef working for elite clients on luxury vessels. One client ate simple sandwiches presented on fine china without crusts. The job was simultaneously easy and difficult: easy because the marketing was done by the environment itself, but hard because my value depended entirely on maintaining the story we all told about exclusivity and premium experience. I wore the chef coat and received credit for basic ingredients because of the narrative we constructed together.
The Reluctant Digital Turn
Despite my background in analog media and my philosophical resistance to internet culture, my education and professional goals increasingly required digital communication skills. I learned to be a paid professional creator, podcast editor, and digital communications specialist not because I wanted to, but because the field demanded it. The irony isn’t lost on me: an anti-internet user learning to navigate social media platforms, an analog broadcast lover mastering digital tools, someone who values the ephemeral nature of live radio now archiving and editing audio for perpetual digital access.
What I learned about media entrepreneurship is the necessity of flexibility and the ability to pivot. Both your media and your plans must adapt. I was surprised to discover that a major microblogging platform started as a podcasting service before transforming into something entirely different. The founder, a fifth-generation journalist, brought serious journalistic rigor to what many dismissed as trivial. Similarly, the editor of a viral content platform initially turned down the position due to the same prejudices I held about internet media, but returned for the opportunity to make meaningful connections by tapping the power of the medium itself.
Both demonstrated incredible flexibility paired with core integrity in their pivots. That’s something I carry forward: you can adapt your methods without abandoning your values. You can work in digital spaces while maintaining analog principles of authenticity and human connection. You can understand viral mechanics without becoming a virus yourself.
I believe communication and connection will continue steering human evolution, just as they have since the invention of language. Understanding how information spreads in digital ecosystems helps me develop content that creates antibodies and resistance rather than susceptibility to viral illness. My work now bridges both worlds: the warmth of analog human connection and the reach of digital distribution, always asking how we can use these tools to tell true stories, build genuine understanding, and resist the extractive logics of surveillance capitalism.
The seed found friends and sprouted, and we’re all for sale on a grocery store shelf.