How I am collecting data
The first step in my data collection process is writing out my data collection method to make sure I understand how to do it and don’t have to redo it later. As I began writing out the steps, I had questions about the data collection process. The first question was about scope, should I collect the individual comments? I couldn’t find any clear answers in the text, which is usually a good sign that maybe it’s not necessary. However, we are doing an audience analysis and that may make the data important. Based on the conclusion in the Capriotti article, Universities have room to grow in identifying the best kind of information to include in their content strategy to increase engagement and they should do more to analyze the audience and the discourse community to create content that is more appealing to them. With that in mind, it may be useful to collect individual comments from the posts.
The second question I had was about the method of collection. I am probably overthinking this, but I want to make sure my intended method of taking snapshots of the posts and comments on my phone would be acceptable.
I took advantage of the Thursday Check in post to ask these questions of Dr. P. I’ll collect them anyway, just to be on the safe side until I hear back from her.
With those questions asked and assuming the answer to my questions is yes, I will start by selecting a time frame to collect the posts from Instagram. Earlier this week, I selected the English and World Languages Instagram account for this project. I selected it because out of the two Meta socials, I prefer Instagram over Facebook.
The time frame I have chosen is the first 10 consecutive posts of the Fall 2025 semester. That gives enough time for the data to be historical and close enough that I don’t have to worry about scrolling back too far. I will record the time I navigate to the ENWL account through the app on my phone, take a screenshot of the account with details on follower count, bio information, etc. Then I’ll find the first post of the 2025 Fall semester and take screenshots of each post and all publicly available data, including comments. I will then use the information from the last screenshot to record the end time of my data collection.
I will then code the data for the number of likes, shares, comments into a data chart and make notes as necessary.
That’s my process! Please let me know if you see any holes in my methodology!