The CFO is fuming. ROAS is -20%. The board is asking where the money went.
In a cold boardroom, a sweating Marketing Director pointed to a diagram that looked like a bowl of spaghetti.
“We have HubSpot for CRM, Zapier for the glue, ClickFunnels for the landing pages, and MailChimp for the newsletter.”
He was describing a Franken-stack.
A monster made of mismatched tech bolted together with hope and API calls. It creates “The Silo Tax.” Marketing generates leads with messaging Sales doesn’t use. Sales makes promises Customer Service can’t keep.
It is a creature of mismatched limbs, lurching forward without a unified brain.
We tell them the truth no one else will: “You don’t need another tool. You need a demolition crew.”
Adding more software to a broken strategy is like building a skyscraper on a swamp. We don’t patch the monster. We kill it.
As the image below says, your tech stack is often just a liability.
#RevOps #Frankenstack #MarketingStrategy
Take the assessment. Link on profile of @Laura Farkas
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Across APAC, CIOs and CMOs are reaching a breaking point with their marketing…
Agentic AI solves Frankenstack problem in marketing without breaking what works