
Down to Earth Markets is proud to occasionally feature one of our farms and food makers in this section of the weekly newsletter. While not every vendor we profile participates in all our farmers markets, our aim is to give shoppers an inside peek into the local food system and the people working hard to make it hum. This week we are delighted to spotlight Jack’s Dad’s Hummus.
We recently chatted with Jack Newton, founder of Jack’s Dad’s Hummus, to learn more about how he turned a favorite family recipe into a budding business enterprise.
They say that necessity is the mother of invention and Jack’s Dad’s Hummus was born out of such necessity. Tell us the story of that historic Christmas day when things got started and how it evolved from there.
It’s the father of invention here. My dad is one of the best chefs I know; he’s one of those people who just understands the nuances of food and ingredients, almost to a supernatural degree. The kind of guy that doesn’t use measuring cups or scales when making recipes, he just *knows* what’s right.
That said, one Christmas day (candidly we forget the year, probably 2012) my dad was preparing a spread of appetizers for our family. He made a pretty mean hummus, and he was in the midst of prepping a batch when fate dealt him a curious hand. He realized we had no tahini in our kitchen. Now it’s Christmas and all the stores are closed. So that’s it, hummus is off the table right?
Nope. My dad didn’t want to leave his family hungry and searched for a tahini substitute. The ever-inventive chef, he found some miso in our fridge - the fermented condiment known for its savory taste. On a whim he added the miso to the chickpeas, olive oil, lemon juice, and spices then blended it together. He served it to our family without mentioning his substitution…
The result? I said something along the lines of, “Dad what the [REDACTED] this is the best hummus I’ve ever had”. The miso imparted a savory depth and complexity we didn’t know was possible with hummus. It was also naturally sesame free due to the lack of tahini. Miso hummus became a family delicacy, served for years on special occasions such as birthdays, graduations, and holidays. Sorry Santa, the best present wasn’t delivered by reindeer that year.

Did you always plan on becoming a food maker or was this just a happy coincidence?
I’ve had an entrepreneurial spark since college - I wrote my senior thesis on evaluating the steps of successful entrepreneurship. Part of the thesis included founding a fictitious but operational company on campus.
And what do college students in upstate New York want more than anything? Study guides! Just kidding, beer. I got into the food and drink business by filling a “market demand” on a college campus; I made a beer brand and brewed suds.

My favorite takeaway was that good founders begin with a vision and only a vision. Everything after that is a hypothesis to be tested. Hypothesis proven correct? Keep on going. Hypothesis proven incorrect? Pivot until you get positive customer feedback. Creating something that people enjoy and pay for is a privilege, not a founder’s rigid idea to be dictated.
I was hooked on founding a food or drink brand since then; there’s no better feeling than creating a product that lights up folks’ eyes. And I’m happy to say that I pivoted to making something healthier than beer.

Do you still make Jack’s Dad’s Hummus at home in the family kitchen?
Absolutely not. I’m content with making hundreds of tubs a month at our shared commercial kitchen; it’s the same process as at home with bigger pots and blenders. Shoutout to the Entrepreneur Space, if you have an idea for a food business look them up.
In addition to miso, how do the ingredients in Jack’s Dad’s Hummus differ from most supermarket hummus?
This is a real family recipe. I repeat, this is a real family recipe undiluted by corporate ingredients. A large reason why I founded JDH was as a reaction to hummus brands commonly found in supermarkets. They have cute names and slick branding… then you read the ingredient list. Sunflower oil? Sodium benzoate? I don’t want to eat those. My dad didn’t use seed oils or chemical preservatives when he served hummus to our family, so neither do we at the farmers market.
The absence of tahini also makes our hummus accessible to those with sesame allergies. One of my favorite farmers market memories was seeing a new customer, who had developed a sesame allergy, literally jump for joy when she discovered she could eat hummus again.
What flavors does Jack’s Dad’s Hummus come in?
We have four flavors, all made with miso instead of sesame tahini: The Original, Smoked Pepper, Za’atar Herbs, and Lemon Sumac.
Dad came up with the Original all those years ago, and I made the three spiced flavors.

What are some creative pairings with your hummus as well as any unexpected ways to use it in the kitchen?
I probably shouldn’t say this, but an unexpected pairing is how parents “sneak” the hummus into meals for their kids to get beans into their diets. As a testament to what I said earlier on founder visions, I did not envision JDH as a kids’ food. But kids love it, not that much sneaking is involved. My favorite hummus hack was a parent blending our Original with sweet potato and using it as a filling for ravioli in their kids’ dinner.
Maybe I’m a child at heart, but I want some of that ravioli…
I see that Jack’s Dad sometimes helps staff your booth in the farmers market. Is he considered a celebrity sighting and does he get asked for his autograph?
Well, if nothing else he considers himself a celebrity at McGolrick; I don’t want to put words in the mouths of customers. And yes, when he makes an appearance he certainly does offer autographs on hummus tubs. The operative wording there being “he offers”.
Jokes aside he loves being at the market. It’s very humbling to him, I think my dad views customers more like celebrities than he sees himself as one. People are taking time out of their days to stop by and get his hummus? That means a lot to him.

Is Jack’s mom a hummus fan and does she ever make an appearance at the Jack’s Dad’s Hummus booth?
My mom is very much a fan of JDH and the farmers market. I don’t have consultants or a board of directors, so when I have hard hitting business questions I’ll ring up momma for advice. Every tub of hummus has a quote from her on the lid, “The Best Hummus in Town~ Jack’s Mom”.
She actually worked at the booth a few months ago while I was away. And unbeknownst to me she brought my baby pictures and put them on the display stand… yippee.
When my dad texted me with a picture of the grand reveal I responded, “Is that helping sales?”. His response: “A little early but the Horman’s Pickles vendor loves it”.

What does the future hold for Jack’s Dad’s Hummus?
I don’t know where the future of JDH lies, but our first home outside our actual home will always be McGolrick Park Farmers Market. It’s the wildest thing in the world to take miso hummus from our kitchen table to the farmers market, having repeat customers and watching people’s eyes light up over samples. Thank you for turning a dream into reality.
Thank you, Jack, for taking the time to talk with us about your exciting food entrepreneurship journey. Be sure to stop by the Jack’s Dad’s Hummus booth to meet Jack and sample some of his delicious hummus in the McGolrick Park Farmers Market every Sunday this winter and throughout 2026!



































